CRO Specialists
Projects
Ad spend isn't always the issue. More often than not, the problem lies in the experience unclear pages, high-friction journeys, heavy forms, or confusing checkouts. When the experience forces a user to think too much, conversion rates inevitably drop
Low Conversion
Websites with low conversion attract visitors but fail to turn them into concrete actions, such as purchases or form submissions.
Form Abandonment
On forms, users begin filling out the information but drop off before finishing, indicating potential difficulties or frustrations in the process.
Navigation Errors
Navigation errors occur when users encounter difficulties moving through the site such as broken links, confusing menus, or hard-to-access pages which harms the overall experience.
Checkout Abandonment
Users begin the purchase but drop out before finalizing, usually due to obstacles in the payment process or unexpected costs.
Inconsistent Performance
The experience is not consistent between mobile and desktop, performance varies depending on the device.
We use heatmaps, session recordings, and funnel analysis to understand where conversion drops occur and how behavior varies between desktop and mobile devices.
International contexts
I want to schedule a meetingIn a multi-market project, replicating pages and translating copy isn't enough.
What builds trust varies from country to country. The weight of social proof, price sensitivity, urgency, shipping, returns, and payment methods is not the same everywhere. Even the way people read a page or react to a form can vary significantly.
That is why we analyze behavior by country, performance variances, language, device discrepancies, local trust signals, and the message’s suitability for each market's context.
Generalizing in these scenarios often hides critical issues.
What we don't do
We don't sell
"Quick wins" as a cure-all.
We don't suggest
Changes just because they seem modern.
We don't treat
All markets the same way.
We don't evaluate
A page based on its isolated conversion rate alone.
We don't confuse
Best practices with universal answers.
We don't isolate
Optimization from the global acquisition strategy."
Frequently Asked Questions (FAQs)
How do Webcomum's conversion rate optimization strategies lead to success?
At Webcomum, we analyze and study the user conversion funnel holistically, considering that digital marketing tools do not work independently but should be integrated and tested for conversion rate optimization (CRO).
How do you measure CRO updates?
Although each business has its own goals, to measure the success of Conversion Rate Optimization, we usually use the following metrics: conversion rate, number of purchases (or other conversion goals), purchase value, average ticket, and ROAS.
What are the advantages of using conversion rate optimization services?
In a Conversion Rate Optimization strategy, all decisions are based on data, which will result in an increase in sales and/or conversions, a decrease in cart and/or website abandonment rates, and a smoother browsing experience for the customer.
What is the biggest challenge of CRO?
Nowadays, users have a wide variety of options when deciding to purchase a product or service online. Therefore, the user's conversion journey begins as soon as they have their first contact with your brand. At Webcomum, we work to ensure that each step in the user's journey is thoroughly analyzed to ensure your business sustainable growth.