On Wednesday, April 9, Hipersuper hosted a roundtable dedicated to the topic “Trends and Innovation in Wine Packaging: Sustainability, Design and Functionality,” as part of the Empack and Logistics & Automation Porto event. The session took place at 4 PM in the Panattoni Room and was part of the official fair program.
Under the theme “Wine Journey,” the debate brought together professionals from the wine sector to discuss the challenges and opportunities in the evolution of wine packaging. Sustainability, design, and functionality were the main pillars of the discussion, at a time when brands are seeking to differentiate themselves and respond to increasingly conscious and demanding consumers.
The roundtable featured Ana Sampaio, Marketing Director at Aveleda, Joana Santiago, wine producer at Quinta de Santiago and President of the Monção and Melgaço Producers Association, and Fernando Félix, CEO of Webcomum. The session was moderated by Ana Rita Almeida, journalist and Editorial Director of Hipersuper.
The initiative sought to take a technical and strategic look at the packaging solutions that are transforming brand positioning and consumer behaviour in a highly competitive and constantly innovating sector.