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SEO for New Sites: Complete Checklist for an Optimised Launch

Are you planning to launch a new website? Then making sure it's SEO-optimised from the outset is essential to achieving good rankings on Google, attracting qualified visitors and maximising its growth potential. Follow this checklist and, together with our team, prepare your site for success!

Why is SEO Essential for a New Site?

When launching a new website, it's essential to apply SEO (Search Engine Optimisation) strategies to ensure visibility on search engines, attract qualified traffic and improve positioning on Google from the outset.

  • Greater visibility - Appear in Google results and reach your target audience.

  • Qualified traffic - Attracting visitors who are genuinely interested in your products/services.

  • More leads and conversions - An optimised website generates more business opportunities and increases the chances of reaching more visitors, leads and customers.

  • Competitive advantage - Stand out from the competition from day one.

  • Long-term growth - SEO is an ongoing investment that brings sustainable results.

Essential Guide to an Optimised Launch

Creating a website from scratch can be challenging, but ensuring that it is optimised for search engines from the outset makes all the difference. To gain organic traffic and online relevance, it's essential to follow a strategic plan that covers everything from choosing a domain to implementing advanced SEO techniques.

Start with a Strategic Analysis

Before starting any optimisation, it is essential to carry out an initial audit, assessing the niche, competitors and search trends. This analysis helps to define an effective strategy, identify keyword opportunities and structure a website in line with SEO best practices. What's more, thinking about SEO right from the planning stage avoids future problems by ensuring a well-structured site from launch.

At Webcomum, we know that every detail counts. From initial setup to site structure, technical optimizations and content strategies, we offer a complete SEO checklist to ensure your site has a solid foundation to grow.

With the right team by your side, you can be sure that every step will be carefully planned and executed, allowing your project to stand out and achieve the organic results you desire.

1. Choose a Strategic Domain and Initial Configuration

  • We help you choose a domain that is short, memorable and, whenever possible, keyword-relevant.

  • We set up a fast and secure hosting service, ensuring optimized performance.

  • We install an SSL certificate (HTTPS) to enhance security and improve search engine rankings.

  • We test the website for accessibility on different browsers and devices.

  • Server response time is optimized to ensure fast loading.

2. Keyword Research and Content Planning

  • We conduct in-depth research on keywords with good search volume and low competition.

  • We structure the website content based on the terms most relevant to the target audience.

  • We created a blog strategy to attract organic traffic through optimized articles.

  • We strategically apply keywords in titles, descriptions and content.

  • We develop content tailored to directly respond to users' questions and search intentions.

  • We analyze competitors to identify opportunities and create differentiated materials.

3. Site Structure and Hierarchy

  • We create short, descriptive, SEO-optimized URLs.

  • We organize the content with a clear hierarchy of headings (H1, H2, H3) to facilitate indexing.

  • We implemented internal links between pages to improve navigation and increase user retention.

  • We define a clear goal and call to action (CTA) for each page.

  • We ensure an intuitive navigation menu to facilitate access to the main sections of the website.

  • We create pillar pages interconnected with subpages for greater relevance.

  • We implemented breadcrumbs to improve navigation and indexing by search engines.

4. On-Page Optimization (Technical SEO)

  • We develop compelling and optimized title tags and meta descriptions for each page.

  • We've added alt text to images to improve accessibility and SEO.

  • We optimize website speed by optimizing images, enabling caching, and minifying CSS/JavaScript codes.

  • We use structured data (Schema Markup) to help Google correctly interpret the content of the website.

  • We've enabled lazy loading for images and videos, improving the user experience.

  • We regularly test website load times with tools like Google PageSpeed ​​Insights.

5. Google Search Console and Google Analytics setup

  • We register the site with Google Search Console to monitor indexing and performance.

  • We set up Google Analytics to track traffic and visitor behavior.

  • We create and submit a sitemap.xml to make it easier for Google to index your site.

  • We implement a robots.txt to guide search engines on which pages to crawl.

  • We monitor reports regularly to adjust strategy and improve results.

  • We set up alerts to detect crawl issues and indexing errors quickly.

6. Mobile-First: Is Your Website Mobile-Ready?

  • We developed a responsive design adapted to all mobile devices.

  • We test the usability and speed of the website on different devices.

  • We use the Google Mobile-Friendly Test to ensure mobile-friendliness.

  • We avoid intrusive pop-ups that can compromise the user experience.

7. Link Building Strategy for Authority Generation

  • We produce valuable content to encourage other websites to reference it.

  • We register the website in trusted directories and platforms to get quality backlinks.

  • We establish strategic partnerships with industry blogs and portals to strengthen domain authority.

  • We share content on social media to increase exposure and attract more visitors.

  • We implement white hat link building strategies to ensure sustainable growth.

  • With Webcomum, we guarantee an optimized, secure website prepared to achieve the best online results.

Benefits of Well Applied SEO on New Websites

SEO is not a process that yields immediate results, but rather a strategic investment that generates continuous growth. A website optimized from the beginning builds a solid foundation to gradually improve search engine positioning, ensuring qualified organic traffic over time. With regular updates, constant monitoring and adaptation to changes in Google's algorithms, your digital presence will continue to grow stronger, reducing reliance on paid advertising and increasing your brand's credibility. From better visibility in search engines to an increase in conversion rates, check out the main benefits of well-applied optimization:

✔️ Better positioning on Google from the start.

✔️ Increased organic traffic and lead generation.

✔️ Better user experience and intuitive navigation.

✔️ Greater credibility and authority in the digital market.

✔️ Sustainable growth and long-term results.

✔️ Reduced dependence on paid traffic, maximizing return on investment.

✔️ Higher conversion rate due to a well-optimized structure and relevant content.

✔️ Greater security and confidence for users, with a fast and functional website.

Conclusion

A new website needs well-structured SEO to achieve good results quickly. By applying SEO best practices from the start, you ensure more visibility, more traffic, and more conversions.

Do you want a website that is fully SEO optimized and ready to grow in the digital world?

At Webcomum, we are ready to help you implement all the essential steps to make your website successful from day one. If you want an optimized launch and sustainable growth in digital, talk to our team and find out how we can help you achieve the best results!🚀

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