The work developed by Webcomum with the ANF focuses on the implementation and optimization of Google Ads campaigns, with a clear emphasis on performance and measurable business impact.

In a highly competitive sector such as the pharmaceutical industry, where investment efficiency is critical, the strategy delivered significant improvements across key performance indicators over the past year.

The results reflect a performance-driven approach focused on continuous optimization and capturing qualified demand:

-96% cost per order, significantly increasing campaign efficiency

+74% conversion rate, showing a clear improvement in traffic quality

+125% website visits, with consistent growth in user volume

+223% organic traffic, supported by a combined paid and SEO strategy

+224% order volume, with direct impact on business growth

The strategy was based on a rigorous management of Google Ads campaigns, with a strong focus on audience targeting, keyword optimization, ad improvement, and alignment with user search intent.

At the same time, the work was supported by continuous data analysis and ongoing testing, enabling fast adjustments and maximizing return on investment.

The result is a much more efficient digital operation, where media investment directly translates into sales growth, positioning the digital channel as a key revenue driver for ANF.