AutoStatus is a used and semi-new car dealership with a value proposition designed to simplify the entire vehicle purchasing process.

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In a market where research always starts online and trust is a decisive factor, the challenge was to ensure that AutoStatus reaches the right people at the exact moment they are actively considering the purchase of a used vehicle.

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The strategy focused on managing campaigns across two complementary channels: Google Ads, to capture users actively searching for used cars, and Meta, to build awareness and drive remarketing among audiences with aligned profiles.

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To strengthen organic presence and keep the brand active on social media, a monthly content plan was developed, creating regular touchpoints with potential buyers throughout the entire decision-making journey.

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The result is an integrated digital presence designed to support the customer from discovery to decision and to position AutoStatus as the natural choice for anyone looking for a trusted used car in the Porto area.