The Brincoloiça website was developed with a clearly defined strategic objective: to create an e-commerce platform capable of driving sales in both the B2C and B2B channels, with a focus on sustainable and consistent revenue growth over time.

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One of the central challenges of this project was increasing the average order value. Brincoloiça operates in a segment with demanding logistics constraints hospitality equipment and tableware are fragile products, with high packaging and shipping costs that make it economically unviable to dispatch single items. The solution involved building a shopping experience that naturally encourages higher-volume purchases, making the process more beneficial for both the customer and the brand.

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The platform was custom-built, a deliberate choice that enabled a level of personalisation and control impossible to achieve with standard solutions. This bespoke development translates into a browsing experience adapted to the complexity and depth of Brincoloiça’s catalogue, with over two decades of experience in the sector and an offering that ranges from porcelain and glassware to industrial machinery, uniforms, and professional kitchen cutlery. The category structure is extensive and detailed, designed to serve both domestic customers and hospitality professionals with equal effectiveness.

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From a technical perspective, the investment in custom development ensured full independence from third-party platforms, eliminating the typical constraints of pre-built solutions and allowing the website to evolve at the pace of the business, without technological limitations that could hinder the brand’s growth.

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The result is a robust and scalable digital presence, built specifically to respond to Brincoloiça’s real business needs a commercial tool serving a brand with over 28 years of expertise in hospitality equipment.