NOS SGPS

CustoJusto is one of the leading classifieds platforms in Portugal, offering listings across categories such as used cars, real estate, technology, parts, and other goods and services. With a strong user base and national presence, the platform was facing a decline in conversion rates and needed to boost the generation of qualified leads.

Webcomum was brought in to restructure the digital strategy. The work focused on redefining priority segments, redesigning the lead acquisition approach, and implementing targeted improvements to organic visibility.

The result was a reversal of the negative trend, renewed growth, over 245,000 leads generated, and more than 5,000 downloads of the CustoJusto app.