EPLAN operates in the development of software solutions for electrical engineering, automation, and mechatronics, and is a global reference in optimizing engineering processes in industrial environments.

In a highly technical and specialized sector, where the target audience consists of engineers, industrial decision-makers, and companies with complex needs, the challenge lies in generating qualified demand and turning interest into real business opportunities.

Webcomum’s intervention focused on implementing a lead generation strategy through Google Ads, with the goal of capturing users with genuine intent to acquire engineering solutions.

The approach involved identifying highly specific searches within the sector, related to engineering software, industrial automation, and electrical design and structuring search campaigns aimed at capturing this type of qualified demand. This work enabled EPLAN to position itself in front of technical decision-makers at the exact moment they are searching for solutions to optimize their engineering processes.

Given the complexity of the product, it was essential to develop campaigns with a strong educational and technical component, ensuring that the communication reflected the value of the solutions and addressed the specific needs of the target audience.

At the same time, a continuous optimization strategy was implemented, including performance analysis, keyword adjustments, ad improvements, and refined targeting, with a focus on lead quality and increasing conversion rates.

The result was a stronger digital presence for EPLAN in Portugal, with increased generation of qualified leads, greater campaign efficiency, and a significant improvement in the ability to attract companies with real interest in its solutions.