The EMAC website was developed with a clear purpose: to build a digital presence worthy of an automotive group with four decades of history and representation of leading brands such as Volkswagen, Audi, Škoda, and SEAT, with operations across Northern and Central Portugal.

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The starting point was the creation of the website itself a platform designed to serve both the end user and the group’s commercial objectives. With clear navigation between new and used vehicles, integration with workshops and parts services, and a structure built to convert visits into leads, the website became the foundation on which the entire digital strategy was built.

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Having a strong catalogue and an established physical network was not enough. Organic visibility was limited, there were no active paid campaigns, and there was no measurement model capable of supporting investment decisions. The challenge, therefore, went beyond the website: it was about building a performance strategy capable of attracting leads with real purchase intent.

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The approach was based on three complementary pillars. In SEO, a content restructuring was carried out, focused on high-intent keywords combining location, price range, brand, and financing conditions. In Google Ads campaigns, a structure was developed with Regional Search, Long-Tail, and DSA campaigns to scale the catalogue automatically, complemented by remarketing to re-engage visitors who had not yet converted. To close the loop, an integrated KPI model between SEO and Ads was implemented, allowing every lead to be tracked from the first click through to the sale.

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The result is a digital presence built from the ground up from website to performance infrastructure designed to grow and to transform every visit into a real business opportunity.