Grupo Health Porto

Grupo Health Porto was founded in 2012 and is now recognised for its consulting, management and purchasing services for community pharmacies. Always attentive to its clients’ needs, the group’s main focus is to increase pharmacy profitability.

With a team of pharmacy professionals, each specialised in a specific area, HEALTH PORTO reflects values such as tradition, integrity, competence, rigour and transparency towards pharmacies and the industry.

Taking its origins into account, HEALTH PORTO’s identity was designed to be unique and stand out from the competition, unfolding into a visual language that fully represents the brand. Built on graphics that are easy to absorb, coherent, consistent, dynamic and explanatory, it carries the brand’s core message in its visual appearance.

Grupo Health Porto’s website was custom-built to make pharmacists’ work easier and help patients stay healthier. The digital platform is informative, up to date with the latest trends and helps improve processes to reach the intended goals. The website was planned and developed mobile-first.

This kind of development is part of the innovative path Health Porto wants to follow, ensuring a faster and more effective experience. With a focus on UX, the website design was shaped around usability and content organisation, making the user experience more enjoyable.

We wanted to go further. We took on Grupo Health Porto’s challenge and developed a private area dedicated to pharmacies and laboratories.

Pharmacies can check their performance daily, see their best-selling medicines and other indicators. Grupo Health Porto provides each pharmacy with a monthly marketing plan and all the support needed to communicate effectively and meet the goals set by laboratories. Laboratories can see whether pharmacies are reaching those goals, ensuring consistent process management.