Herdade do Rocim positions itself as a reference brand in the wine sector, combining tradition, identity, and innovation, with an increasing focus on the digital channel as a way to connect directly with consumers.

Within this context, Webcomum developed the brand’s website with a clear focus on integrating branding, digital experience, and e-commerce, transforming the platform into a true sales channel.

The platform goes beyond a traditional institutional website — it functions as a structured online store, where users can explore and purchase wines and products directly. The catalogue includes multiple product ranges, such as Bojador, Rocim, and Olho de Mocho, with different types (red, white, rosé), price points, and positioning, allowing the brand to address different customer profiles.

The store is organized to facilitate product discovery and support purchase decisions, with navigation designed to guide users towards conversion. The presence of a wide range of products available for direct purchase reinforces the strategic importance of online sales for the brand.

From a UX and e-commerce perspective, the work focused on:

enabling quick access to the online store

simplifying the purchasing process

ensuring smooth navigation between content and products

reducing friction at checkout

At the same time, Webcomum works on the online sales strategy, aiming to position e-commerce as a key growth driver. This approach focuses on attracting qualified traffic and continuously optimizing store performance, increasing conversion rates and overall sales volume.

The integration between content, brand, and online store allows users not only to discover Herdade do Rocim, but also to naturally progress towards purchase, creating a complete experience from discovery to conversion.

The result is a digital platform where e-commerce plays a central role, enabling the brand to increase direct sales and strengthen its presence in the digital channel within a highly competitive market.