The JOP website was developed with the goal of creating a modern, intuitive, and lead-driven digital presence, aligned with the scale and positioning of the group in the automotive sector.

In a highly competitive market, where purchase decisions increasingly start online, the website plays a central role in presenting vehicle offerings, services, and mobility solutions. The platform was structured to allow users to easily explore available models, request proposals, and access services such as workshop bookings or corporate solutions.

Built on Statamic, the website benefits from a modern, flexible, and high-performance architecture, enabling efficient content management and a lightweight, secure, and scalable technological foundation. This approach ensures speed, stability, and the ability to continuously evolve the project.

From a user experience (UX) perspective, the focus was on creating a smooth, conversion-oriented journey, allowing users to quickly find the right vehicle or service and easily move towards contact. The structure was designed to support different stages of the customer journey, from discovery to proposal requests or service bookings.

At the same time, Webcomum implements a lead generation strategy, aimed at attracting users with purchase intent and converting traffic into real business opportunities. This approach ensures JOP is present at key decision-making moments, increasing the likelihood of contact and conversion.

The result is a robust digital platform, aligned with the group’s scale and ambition, designed to support business growth and maximize lead generation in the automotive sector.