Multitema is a multichannel provider of graphic printing, mobile communication, and digital services, with more than three decades of experience in the market and an offering that ranges from prepress and offset printing to large-format production and digital communication. A company with a strong legacy, recognized for its quality and ability to integrate multiple technologies in service of its clients.

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The challenge was to translate this reputation into an effective digital presence positioning Multitema in front of users actively searching for graphic services in an increasingly competitive market, alongside an already established online store designed to capture orders.

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The strategy focused on managing campaigns across two complementary channels: Google Ads and Meta. On Google, the focus was capturing active demand ensuring Multitema appears at the right moment when potential clients are searching for printing services. On Meta, the goal was to build awareness and support remarketing, keeping the brand present among relevant audiences and re-engaging users who had already shown interest.

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The result is a paid media presence designed to operate across the two most critical decision stages: when the customer is actively searching, and when they are still evaluating their options.