The Ourivesaria Pinho project combines website creation, content management, and paid campaigns within an integrated digital strategy, designed for a jewellery brand with both a physical store and an online presence.

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The starting point was the development of the website, an e-commerce platform that reflects the positioning and identity of a jeweller with history, while simultaneously serving as a digital showcase and a direct-to-consumer sales channel.

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With the digital foundation in place, the focus shifted to creating continuous value. Every month, a content plan is developed featuring eight social media posts, a newsletter, and blog articles. A communication ecosystem designed to keep the brand present, relevant, and close to its community throughout the entire purchase decision cycle.

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The result is a complete and consistent digital presence from website to content, from community to conversion built to grow Ourivesaria Pinho’s sales both in-store and online.