Portgás plays a central role in the development of the natural gas network in Portugal, being one of the entities responsible for the infrastructure that delivers energy to thousands of consumers.

In a context of energy transition and increasing digitalization, attracting new natural gas connection requests becomes a key growth driver, requiring a structured, performance-oriented digital approach fully centered on the user.

Within this framework, Webcomum develops the entire digital ecosystem for generating connection requests, creating an integrated approach that goes far beyond a simple conversion page.

The strategy involves the creation of dedicated landing pages, such as the Aderir Gás platform, specifically designed to simplify the connection process. The focus is on a clear value proposition and an action-oriented structure that intuitively guides users towards completing the form.

From a design and UX perspective, the work focuses on reducing friction throughout the entire journey, ensuring that users quickly understand the process from eligibility verification to contact request and move forward without obstacles. The digital experience directly reflects the real connection journey: data submission, commercial contact, and installation scheduling.

The development component ensures a robust, scalable technical foundation prepared for high-volume campaigns, enabling the continuous creation and optimization of new landing pages tailored to different geographies, segments, and campaigns.

At the same time, a performance strategy (Google Ads and other channels) is implemented to capture active demand users looking to install natural gas or reduce energy costs positioning the brand at key decision-making moments.

The SEO component complements this approach, ensuring organic visibility for relevant searches and contributing to sustained traffic growth in the medium and long term.

The result is a complete digital ecosystem where design, development, SEO, and performance work in an integrated way, transforming interest into concrete connection requests and directly supporting Portgás’ growth objectives in the digital channel.