Presidencial Fado is a venue where fado takes center stage, with daily performances at 6:00 PM and 7:30 PM. The experience was designed to move visitors from all over the world, introducing them to the most authentic expression of Portugal through its most iconic music.

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In a highly competitive cultural tourism sector, where booking decisions are made predominantly online, the challenge was to ensure Presidencial Fado appears at the right moment when visitors are planning their stay in Porto and searching for an authentic cultural experience.

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The strategy was built on two complementary pillars: Google Ads campaigns designed to capture high-intent searches and drive immediate bookings. In parallel, a monthly social media content plan was developed to build presence, spark interest, and keep the brand relevant among audiences still in the inspiration and discovery phase.

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The result is an integrated digital strategy that simultaneously drives immediate conversions and long-term awareness ensuring Presidencial Fado is present at every meaningful stage of the visitor journey.