Hertz Carros Usados

Hertz Used Cars is a service of excellence from Hertz Rent-a-car Portugal, which offers for sale over 1,700 vehicles of various makes, models and segments. The vehicles come with a 2-year warranty, an accident-free history and the possibility of a 3-day test drive.

Development of a tailor-made website, with API integration that promotes the website's entire fleet system, whether it's stock management, leads or sales. During the creation of the website, advanced product search filter management was implemented, with a focus on UI and UX.

With the aim of consolidating brand awareness and interaction with the brand, Google Ads campaigns in the Display format were created for Hertz Used Cars. They thus stand out from their competitors, creating a greater offer for the existing market.

The conversion of their main objectives, Leads and Sales, was leveraged with Google Ads PPC campaigns, carrying out Search campaigns that allowed them to respond to existing demand.