Fintechs | Digital Agency

The capital markets sector is living through an era of disruption. Investors have become more demanding, digital platforms are the new battleground and trust in the financial ecosystem is more closely linked to the digital experience than ever before.

At Webcomum, we help entities in the sector - brokers, asset managers, trading platforms, financial consultants - to create solid digital presences, attract qualified investors and communicate with clarity, transparency and data intelligence

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The major challenges facing the capital markets sector

Complexity in communicating financial products and investment strategies.

Aggressive digital competition from fintechs, trading apps and automated platforms.

Demand for full compliance with regulations such as GDPR, DORA, MiFID II, AML.

Lack of integration between marketing, technology and data that limits digital performance.

Difficulty scaling qualified leads and educating the investor in the digital funnel

The real needs of the sector

Digital platforms that convert with confidence and credibility

Clear, credible and regulated content strategies

Capturing qualified leads with compliance campaigns

Intelligent automation of investor journeys

Ability to measure real digital return

What Webcomum does for this sector

1. Development of secure and scalable digital platforms

We build websites and platforms adapted to the specificities of the financial sector, with a focus on performance, accessibility, reliability and legal compliance.

2. Investor-focused digital marketing campaigns

We run acquisition campaigns on Google, LinkedIn, programmatic and specialised channels, with a focus on attracting high-intent B2C and B2B leads.

3. Content creation and educational assets

We help brands uncomplicate financial jargon with relevant content adapted to the stages of the funnel (videos, simulators, white papers, calculators, landing pages).

4. Automation and lead nurturing

We implement CRM solutions, scoring and automatic flows to track and nurture leads throughout the decision cycle - from the first click to subscription.

5. Data analysis, performance and compliance

We integrate analytics, compliance tracking and KPI management tools that offer total visibility of digital performance and conversion.

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What sets us apart

Experience in the regulated financial sector
We work with companies that operate under strict security and compliance standards.
Multidisciplinary team with a business mindset
We are programmers, marketers and strategists with a vision of ROI, not just technicians.
Focussed on metrics that matter
Total focus on lead generation, CPL, conversion rate, time in funnel and CAC.
Full-service martech agency
We combine creativity, technology and performance in a single digital partner.

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