Fintechs | Digital Agency

Growing fast is essential - but growing with a digital strategy is what separates survival from leadership

The world of fintechs and startups is dynamic, competitive and relentless. The pressure to scale, attract investment, acquire customers and prove the business model requires digital solutions that don't just look ‘pretty’, but actively work to grow the business.

At Webcomum, we partner with fintechs and startups from scratch - from idea validation to accelerated growth. We combine cutting-edge technology, functional design and data-driven marketing strategies to turn promising products into solid, scalable brands.

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The main challenges facing fintechs and startups

Fierce competition in saturated environments with similar solutions

Need to capture leads and users with controlled CAC

Building trust in a new digital product

Lack of time and internal team to scale marketing and development

Performance management while validating the business model

Regulatory obligations in sensitive sectors such as finance or insurance

What they need

Strong digital presence, with performance and usability designed for conversion

Performance marketing strategies with a focus on real growth

Technical agility to implement and iterate quickly

Scalable and automatable processes and tools

Clear measurement of key metrics: CAC, LTV, churn, activation, retention

Alignment between technology, brand and business objectives

How we boost the growth of fintechs and startups

1. Creation and optimisation of digital platforms

Websites, landing pages and apps with a focus on conversion, impeccable UX and loading speed - all ready to scale with your business.

2. Growth-orientated marketing campaigns

Planning and execution of multi-channel campaigns (Google Ads, Meta, LinkedIn, influencers, digital PR) to generate traffic, capture early adopters and scale users.

3. Branding and positioning

Visual identity, tone of voice, storytelling and design that reflect the brand's value proposition, with consistency and impact.

4. Growth automation and lead nurturing

We automate onboarding, upsell, retention and cross-sell flows with CRM, email marketing and scoring tools - without complicating the stack.

5. Measurement and actionable insights

Personalised dashboards to track key metrics in real time: acquisition, activation, retention, revenue and recommendation.

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Digital Solutions

The main challenges facing fintechs and startups

Fierce competition in saturated environments with similar solutions

Need to capture leads and users with controlled CAC

Building trust in a new digital product

Lack of time and internal team to scale marketing and development

Performance management while validating the business model

Regulatory obligations in sensitive sectors such as finance or insurance

What they need

Strong digital presence, with performance and usability designed for conversion

Performance marketing strategies with a focus on real growth

Technical agility to implement and iterate quickly

Scalable and automatable processes and tools

Clear measurement of key metrics: CAC, LTV, churn, activation, retention

Alignment between technology, brand and business objectives

What sets us apart

Startup mentality: we know what it's like to live between MVPs, metrics and funding rounds.

Full-service multidisciplinary team: design, dev, marketing, data - in a single partner.

Focus on speed with quality: we launch quickly, with a base and structure to build on.

Knowledge of the financial and regulated sector: fintechs, insuretechs, regtechs - we've been there.

Results we deliver

CAC reduction of -41% for B2C fintech with mobile app

New brand launched with 11,000 users in 3 months

Increase in onboarding conversion rate from 6% to 18%

+73% organic traffic with SEO strategy for insurtech startup