We transform your digital processes just as you transform raw materials

The manufacturing industry is dynamic, technical, and demanding. It requires a marketing approach that communicates with clarity, technical accuracy, and a strong focus on the real benefits of your production solutions.

We have experience with:

✅ Metals and metal structures
✅ Plastics and moulds industry
✅ Textiles and apparel
✅ Wood and furniture
✅ Chemical and cleaning products
✅ Industrial equipment
✅ Packaging and production logistics

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Digital Solutions for the Industrial Sector

✅ B2B Performance Marketing

Campaigns focused on generating qualified leads and quote requests.

✅ Technical SEO & Website Optimisation

Strategies based on industrial keywords and sector-specific search terms.

✅ Technical Content Marketing

Creation of articles, product sheets, eBooks, and specification guides for engineers, buyers, and decision-makers.

✅ Industrial E-Commerce

Platforms with technical catalogues, stock management, and ERP integration.

✅ Marketing Automation & CRM

Strategies that align marketing and sales through nurturing, scoring, and CRM integration.

✅ UX/UI for Industrial Interfaces

Development of portals, client areas, internal platforms, or extranets for customers and distributors.

✅ Competitor Analysis & Benchmarking

Monitoring national and international players to position your brand assertively.

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Technology Serving the Industry

Integration with ERPs (Primavera, PHC, SAP, etc.)

Automation of catalogues and technical data sheets

Client dashboards and private areas

Lead management connected to sales tools

Dashboards and digital performance reports

Frequently Asked Questions (FAQ's)

Why Choose Webcomum?

✔️ Technical knowledge of industrial needs
✔️ Team with experience in engineering, digital, and UX
✔️ Results focused on industrial business goals
✔️ Ongoing strategic support
✔️ Development of tailored technological solutions

What is digital marketing for the manufacturing industry?

Digital marketing for the manufacturing industry is a set of online strategies focused on promoting industrial products, generating B2B leads, increasing brand awareness, and supporting the sales process through channels such as search engines, performance campaigns, technical content, and integrated platforms.

How can digital marketing generate quote requests in a B2B industry?

By creating optimised landing pages, smart forms, campaigns targeted by sector and job roles, and CRM integration, we are able to capture qualified leads who are actively looking for specific solutions, with genuine intent to purchase or partner.

Does Webcomum work with technical and engineering products?

Yes. We have experience with technical and complex products such as metal structures, machinery, components, coatings, and industrial solutions, adapting digital communication to the profile of technical decision-makers.

How is the integration with our internal systems (ERP, CRM, etc.) done?

We develop custom integrations with ERPs such as Primavera, PHC, SAP, and others in a secure and efficient way. We also connect marketing campaigns to CRM systems to improve sales follow-up.

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