At the Accelerate for Peak Season 2024 event, which took place on 8 October, Webcomum, as a digital marketing agency, was present to follow the latest trends and recommendations on consumer behaviour in the age of artificial intelligence (AI). The growing complexity of the consumer buying process was the main focus, and the use of AI is emerging as an essential solution for brands to maximise the impact of their campaigns.
AI, highlighted by Google during the event, promises to be a crucial tool for simplifying and optimising marketing campaigns, especially in the peak sales season, Peak Season 2024. During the event, it became clear that brands must adapt to this new paradigm, integrating artificial intelligence to improve the personalisation and efficiency of their campaigns.
As a digital marketing agency, Webcomum
is committed to applying these new solutions for its clients, taking advantage of AI to achieve better results. The use of AI tools allows us, as an agency, to optimise campaigns in order to guarantee a greater return on investment, especially in critical times such as the Peak Season.
Our participation in the Accelerate for Peak Season 2024 event underlines Webcomum's commitment to being at the forefront of digital trends and offering innovative solutions to our clients, ensuring that they remain competitive and relevant in an increasingly dynamic market.
Webcomum reinforces its role as a digital marketing agency prepared to face the challenges of the future with the best tools at its disposal.