In a world where artificial intelligence is at the forefront, are we ready to adapt our content to this new reality?
Let's talk about GEO...
Generative Engine Optimization (GEO) is an evolution of traditional SEO that adapts to the new reality of AI-driven search engines.
The main difference between SEO and GEO lies in focus and approach. While classical SEO concentrates on keywords, backlinks, and technical optimizations to improve rankings in search engines, GEO adapts to advances in artificial intelligence, giving more importance to the quality, relevance, and ability of the content to directly respond to user queries in a contextual and detailed manner. This more dynamic and interactive approach seeks to anticipate user needs, providing a significantly enhanced search experience.
Optimizing our content for platforms like the well-known ChatGPT and different modern search engines that use advanced AI models is essential! According to the DECO Protest survey from March 2024, "78% of ChatGPT users mainly use it for information searches."
And you might ask... Yes, Daniela, but how should I then adapt the content?
Here are the key points:
Incorporate statistics and citations from reliable sources to increase the visibility and credibility of the content.
Ensure textual fluency and clarity. Well-written texts with a conversational tone are more accessible to AI algorithms.
Adopt a persuasive and authoritative language, using keywords, technical terms, and specific vocabulary to attract a specialized audience.
Structure the content clearly with headings and lists, making it easier for AI-powered search engines to understand.
Adapting to this new reality ensures more effective and contextualized interaction with users, which is vital to maintaining online relevance and visibility.
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