How to Work on Local SEO: The Digital Marketing Agency in Porto Explains
If your company is based in Porto and wants to increase its online visibility, a local SEO strategy is the key to reaching customers in your geographic area. Local SEO focuses on optimising a website so that it is easily found by users searching for businesses in a specific location. By working with a digital marketing agency in Porto, you can leverage local knowledge and a strategic approach tailored to the region.
In this article, we explore how a digital marketing agency in Porto can help your business optimise for local SEO — gaining greater visibility in search engines, especially for searches carried out by customers nearby.
Local Keyword Research
The foundation of any SEO strategy is choosing the right keywords. For local SEO, this means identifying the keywords your potential customers are using when searching for products or services in your area. A digital marketing agency in Porto has the knowledge and tools to perform effective local keyword research that reflects the preferences and search habits of users in your region.
For example, terms like “clothing store in Porto” or “best digital marketing agency in Porto” are highly relevant to attract qualified traffic. Focusing on local keywords helps tailor your site’s content to regional searches, increasing the chances of attracting nearby customers.
Google My Business Optimisation
A well-optimised Google My Business (GMB) profile is one of the most important factors for local SEO success. GMB allows your business to appear in local search results and on Google Maps, providing essential visibility for customers looking for services nearby. By working with a digital marketing agency in Porto, you ensure that your GMB profile is fully optimised with all the key information — including business name, address, phone number, opening hours, and even photos of your shop or office.
Additionally, your agency can help you monitor and manage customer reviews on Google My Business, a crucial part of your online reputation that also influences your SEO. Positive reviews build consumer trust and boost local search visibility.
Creating Regionally-Focused Content
Content is essential in any SEO strategy — and local SEO is no exception. A digital marketing agency in Porto can help you create relevant, locally-focused content that attracts your local audience. Blog posts, guides, or even location-specific landing pages are excellent ways to incorporate local keywords and increase your website’s relevance for regional users.
For instance, if you own a pastry shop in Porto, an article like “The Best Places for Coffee in Porto” will not only attract readers searching for those experiences, but also increase your website’s authority in related searches.
On-Page Optimisation with a Local Focus
On-page SEO refers to the optimisations made directly on your website to improve visibility in search engines. A digital marketing agency in Porto ensures that all on-page elements — such as titles, descriptions, headers, and image alt text — are optimised with local keywords.
The agency will also ensure your content is well structured and includes specific location details like your physical address and references to the city of Porto, helping search engines clearly understand your geographic service area.
Earning Backlinks from Local Websites
Backlinks — links from other websites to yours — are one of the main factors that influence search engine rankings. When other relevant sites in your region link to your website, it improves your online authority and credibility. A digital marketing agency in Porto can help establish partnerships and secure backlinks from local sources, such as blogs, business directories, local newspapers, or city news portals.
Having quality backlinks from local websites increases the chances of your site being ranked as relevant for geo-targeted searches, leading to more traffic and conversions.
Technical SEO Optimised for Local Searches
Technical SEO is often overlooked, yet it plays a crucial role in local SEO. Elements such as website loading speed, mobile optimisation, and site security (SSL certificates) affect how search engines index your site. A digital marketing agency in Porto will conduct technical audits to ensure your website meets SEO best practices, helping to improve your local search rankings.
Additionally, using structured data (schema markup) specific to local businesses allows search engines to better understand your content and display it more prominently in local results.
Review and Online Reputation Management
Customer reviews play a vital role in buying decisions and in local SEO performance. Search engines like Google consider the quantity and quality of reviews in local ranking algorithms. A digital marketing agency in Porto can help you implement strategies to encourage customers to leave positive reviews and respond professionally to any negative feedback.
In addition to improving your brand perception, reviews help build public trust and enhance your business’s ranking in local search results.
Ongoing Monitoring and Adjustments
Local SEO is not a one-time effort; it requires continuous monitoring and adjustments over time. Search trends change, and so do your competitors' strategies. A digital marketing agency in Porto will track your local SEO performance and make the necessary adjustments to ensure your business remains competitive and continues to attract customers from the area.