Floene Group is the largest gas distribution operator in Portugal, present in 106 municipalities from north to south of the country. Floene, formerly Galp Natural Gas Distribution, is also at the forefront of decarbonizing energy consumption and the energy transition, being prepared for the distribution of renewable gases.

Since its launch in September 2022, a Pay-Per-Click (PPC) strategy has been developed on digital platforms like Google Ads and Linkedin Ads. This approach is currently aimed at nurturing Floene's positioning in the energy sector and its stakeholders.

Also part of the implemented actions are the organic management of the Linkedin page and the web development for projects like "Future Industries" https://www.industriadefuturo.pt/ and "Green Pipeline" http://greenpipeline.pt/.

In the Commercial Dimension, along with the Digital Marketing Strategy, two custom Landing Pages have been developed. These are designed to support the brand in attracting new consumers and promoting the retention of existing ones.

The "Troca de Caldeiras" project was realized through the development of a microsite and digital marketing campaigns for lead generation. This project was created as part of the Energy Consumption Efficiency Promotion Plan (PPEC), approved by the Energy Services Regulatory Authority (ERSE), aiming to achieve the goal of energy efficiency gain.

Our commitment to support the brand in Portugal's energy transition is constantly reinforced through the development of advanced solutions in Web Development, Search Engine Optimization (SEO), and innovative Digital Marketing strategies.