Chave Nova
A Partnership for Real Estate Innovation!
Chave Nova is a Portuguese Real Estate Mediation company, founded in 2003, with extensive experience and a presence in several regions of the country. It offers an exclusive and personalized approach, analyzing the market to meet its clients' needs.
Client: Chave Nova
Skills: SEO; Performance Marketing/Paid Media; Web Development
Website: https://www.chavenova.com/
Rebranding and New Brand Positioning
Chave Nova unveils its new brand positioning with a rebranding that reflects the essence of "future growth" and a commitment to its clients, employees, and partners. The new logo and modern color palette convey a "unique language" in the real estate sector, emphasizing the promise of being "the gateway to your new home." The subtle and engaging iconography communicates a sense of closeness with people, promoting a personalized experience. This renewed visual identity is adaptable across various formats and platforms, reinforcing the mission to support clients throughout the property buying or selling process. A brand that grows with you, now with an image that reflects this transformation.
Performance Marketing & SEO
In the real estate sector, competition is fierce, particularly on online platforms. The proliferation of real estate portals has made it increasingly challenging to effectively highlight properties. With growing competition, it has become essential to implement more advanced SEO strategies and paid marketing campaigns to ensure properties are seen by the right audience. These approaches enhance visibility on search engines and advertising platforms, positioning properties more competitively.
In the work carried out for Chave Nova from January to July 2024, compared to the same period in the previous year, we observed a remarkable growth in key metrics.
Quality Digital Experience
With users becoming increasingly demanding, creating a new website for Chave Nova became essential. The focus was always on providing potential buyers with a fast, efficient, and engaging experience. Every detail of the website was carefully designed to keep users interested and engaged with the properties, ensuring an outstanding digital experience.
Through improvements in the website's structure and the implementation of an effective SEO strategy, the site became more user-friendly, resulting in consistent growth in qualified traffic from the organic channel.
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