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Action Plan

High-Quality Video Tours per Property

Cinematic video production for each property, combining lifestyle storytelling, rental yield data, and local market context. Each tour works both as organic content and paid campaign creative, maximizing production ROI.

Social Ads with International HNWI Targeting

Campaigns on Meta and premium platforms segmented by estimated income, travel behavior, real estate interest, and geolocation in key source markets (UK, France, DACH, and the Middle East). The video acts as a natural filter—those who complete the tour demonstrate intent.

Before vs. After

Before

Static photos and PDF floor plans as the only content

Generic ads with no financial profiling segmentation

Unqualified leads requesting in-person viewings

Consultants spending time on profiles with no real intent

After

Cinematic video tours per property and market context

Social ads segmented by income, location, and behavior

High dwell time filters intent before any contact

Consultant receives viewing requests from already-informed investors

Why it worked

The video tour is not just content it is a pre-qualification mechanism: anyone investing time in watching a long-form tour already shows intent that a static photo can never confirm.

HNWI segmentation reduced wasted impressions and placed properties in front of profiles with real decision-making capacity, regardless of geography.

By compressing the discovery phase into digital, consultants were able to focus in-person effort only on closing conversations, multiplying capacity without increasing headcount.

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