Increase the volume of qualified leads through SMS campaigns.

Improve the response rate and interaction of potential customers.

Reduce response time and sales cycle.

Optimize lead nurturing with personalized and automated messages.

Webcomum implemented an SMS Marketing strategy integrated with automation to optimize lead generation and nurturing. The solution included:

SMS Strategy, through the development of an SMS communication plan, defining message types (offers, reminders, invitations) and frequency.

Database Segmentation, through division of the contact base into segments based on interests, interaction history, and sales funnel stage for sending highly relevant messages.

Personalized Messages, through creation of short and impactful messages, with dynamic personalization (customer name, model of interest, etc.) and clear calls to action.

Campaign Automation, through configuration of autoresponders and automation flows to send messages triggered by specific user actions (e.g., form submission, product page visit).

CRM Integration, through the connection of the SMS Marketing platform with the CRM system to record interactions and update the lead profile.

Tracking and Analysis, through monitoring delivery rates, open rates, clicks, and conversion of SMS messages to optimize future campaigns.

Lead Increase: +20% in the number of leads generated through SMS campaigns in 3 months.

Response Rate: +15% in the response rate to offers and invitations via SMS.

Showroom Visits: +10% in the number of scheduled showroom visits or test drives.

Engagement: Improved message open rates and content interaction.

Cost-Benefit: Reduced cost per lead compared to other direct marketing channels.